Tea packaging can be innovative as it blends your brand image. Engrossing tea packaging design sets your products apart, suggesting to buyers that they can expect to experience something unique when they purchase your tea.
Most customers know that tea packaging materials play a vital role in keeping the tea quality intact. There are various kinds of tea packaging materials available in the market. Some of the most familiar materials include tinplate, biodegradable PLA, filter paper, aluminum, and plastic. Each has its advantages and disadvantages.
Different Types Of Tea Packaging
Tea lends itself well to custom packaging. It is dry, lightweight, and can easily conform to different shapes and types of containers. Let us discuss each tea packaging style with advantages and disadvantages in detail below.
|These are the Top 5 popular options for tea packaging|
|1. Aluminum Boxes|
|2. Plastic Pouches Or Cartons|
|3. The Kraft Pouch|
|4. Loose Tin Packs|
|5. Paper Pouches|
1. Aluminum Boxes
Aluminum is a famous substance for tea packaging. It provides decent protection against moisture, oxygen, and light.
Cartons made of aluminum come in a combination of sizes and shapes. The company uses polyethylene film to retain freshness and aroma in them.
Due to this, it becomes a conductive metal and can influence the flavor of the tea if it comes into immediate contact with the leaves.
Despite these shortcomings, aluminum remains a prominent option for tea packaging due to its many advantages. When choosing an aluminum carton for your tea, make sure to pick one that is strong and has a proper seal to preserve the freshness of the leaves.
2. Plastic Pouches Or Cartons
Plastic pouches or cartons are the other generally used material for packaging. All thanks to their less cost and stability. Yet, plastic is non-biodegradable and can take centuries to degrade, creating it an active participant in environmental pollution.
Some companies have begun using biodegradable substances for tea packagings, such as paper, bamboo, or paper. Others switch to refillable or reusable containers.
3. The Kraft Pouch
A most promising alternative to the regular plastic pouch is the Kraft pouch. It is made of organic paper and keeps the tea fresh and efficiently aromatic.
Tea packaging box comes with a press lock and metalized layer stronger than other materials. Moreover, it has an oxygen absorber for sensitive herbs and protects against air, moisture, and germs.
For branding, you can put customized stickers on the pouch. Stickers can be PVC, Matt laminated, or glass laminated. You can also receive stickers on one side or screen printing on the other side. Instead of this, you can have printing on both sides.
After adding all this, one pack of Kraft pouches comes at a very reasonable price, which ranges from Rs. 35 to 50 per pack.
4. Loose Tin Packs
Airtight tin packs are also a good choice for packaging tea. The company makes these packs using a steel sheet with a coating of a thin layer of tin.
Tin packs are commonly used for yea packaging as they are non-toxic and have immunity against moisture and oxygen. Thus, making it ideal for keeping loose-leaf tea and pyramid tea bags.
Additionally, oxygen absorber tablets are placed in the packs to keep the shelf life higher. To prepare the tea tin, you can have a good printing effect customized to your choice. It can be full-body or half-body digitally laminated stickers.
5. Paper Pouches
You can get tea packaging in paper pouches. Such pouches are available in several colors and have a square core, which enables them to stay properly on the kitchen shelves.
Paper tea packaging is created from recycled substances and is biodegradable. It conserves the freshness and excellence of tea. While also giving a sustainable choice for tea lovers.
Yet, there is no proper protection, such as an airtight seal and the products have little shelf life.
Which Tea Packaging Is Better?
When you pack your tea, you must ensure that the selected material will preserve your tea leaves from oxygen, moisture, and light.
When tea leaves get exposed to too much moisture, they will become soggy and lose their taste.
Second, the selected material must keep oxygen out. Oxygen can cause oxidation in the tea leaves. That will make them forfeit their aroma.
Finally, select a material that will retain the tea leaves from light. It can prompt the fading of leaves. Thus the natural aroma of tea gets lost.
While selecting a packaging material for your tea, it is essential to assess all these factors. Also, your tea packaging must look delightful so that your clients will feel etched when they see it on the kitchen racks.
|Basis||Kraft Pouches||Tin Boxes|
|Type||Elegant multi-layer stands pouches with a metalized layer||Airtight tin of premium quality|
|Quantity||Come in 100g, 50g, or 75g packs||Come in 75g, 50g, or 100g pouches|
|Protection||No shrink wrapping||Shrinkwrapping along with master packaging option|
|Pricing||Rs. 35 per pack||Rs. 75 per pack|
|Suitability||Suitable for sensitive herbs||Suitable for premium teas|
|Customization||Laminated digitally printed stickers on the front and back||Laminated digitally printed stickers (half-body or full-body)|
How To Store Tea To Keep It Fresh?
Tea is sensitive to air, light, moisture, and heat. The tea quality will reduce when it is exposed to any of these factors, even for a short time.
It is essential to keep it correctly to protect the natural aroma and flavor of the tea. The most helpful way to keep your tea fresh is the use a storage container that is opaque and airtight.
Tea tins and kraft pouches are excellent ways to store tea. They are specially for keeping out air, moisture, and light, and both promise to keep tea fresh for up to 18 months.
What Does a Tea Packaging Company Expect From Its Client?
Following are the conditions each tea packaging expects from its client:
- You require to have an FSSAI license for marketing and sales. It is also reasonable to obtain a packaging license.
- Our company name and FSSAI license would not appear as Manufacturer.
- Your company name and FSSAI license would not appear as a Brand owner.
- The client will provide all artwork in JPG or CDR format. Make sure you comply with FSSAI packaging rules.
- MRP, packaging date, and Batch number to be printed or stamped. The client can decide the MRP of the product.
- Avoid openness to heat, air, moisture, and odor while in storage. If possible, you can install dehumidifiers.
How Do We Make Tea Transportation For Export Easy?
The company provides export packaging in bulk quantities. Before the transportation of tea, the company does three-layer master packaging to avoid any damage.
First, the company places tea into boxes or pouches. Then they provide a corrugated sheet around each tin.
Next, in a mini carton, the worker puts in tin packs. It provides double protection to the tea.
For the third layer of protection, in a master carton, eight mini cartons are jointly set. This type of packaging with customized stickers can cost up to Rs. 75/ pack.
What Role Does A Tea Packaging Play In A Marketing Of A Product?
Here are four essential functions that tea packaging plays in the marketing of a product:
The primary purpose of packaging is to retain its contents from any loss that could occur during transport and storage. Packaging keeps the product untouched throughout its logistics chain from factory to end user. It safeguards the product from heat and other harmful factors.
2. Provides All Specific Details
Packaging should include essential information about the product and its safety. For instance, the best-before date, packing date, and ingredients list must be visible on the packages.
No toxicity, taste, or smell should transmit from the packaging to the food, whether it is a creation from recycled material. Also, it must become evident from the packaging if it includes harmful materials. All these portions of data enhance the safety virtue for the buyer.
3. Appeals To Customers
Packaging marks a significant part of the product brand and marketing. Unique packaging can enhance the buyer’s willingness to buy the product.
Approximately two-thirds of people confirm that the packaging impacts their buying decisions.
Packaging can also express a real story about the firm behind the product and the product’s social, environmental, and economic effects. It is a device to convey the firm’s values and the unique benefits the product offers to the buyer.
Buyers are looking for fit-for-purpose packaging designs. They desire usable, life-saver packaging that is user-friendly. Packaging, which is easy to open and close, easy to fold and sort after use, and can be reusable or recyclable, will satisfy all of the buyers’ requirements.
In addition to this, the optimal design improves usability. Nowadays craze in packaging usage has been seen to shift suggestions from single-use to buying products in bulk, in reusable packs and containers.
More and more buyers are paying attention to the carbon footprint, packaging substances, reusability, and recyclability before buying. The more sustainable packaging is, the more favorable impact it has on the sales amounts.
The packaging structure has an essential function in specifying how simple it is to segregate the elements from each other and how able the packaging is to recycle.
Nowadays, consumers are increasingly informed of the environmental results of their policies. They assess the carbon footprint of the packaging before paying for a product. The label on the packaging provides a clear picture of the product. The right packing environmental impacts will capture the consumer’s eye honestly.
How Is Tea Packaging Done?
Tea packing is primarily done through machines that measure and divide the exact quantity of leaves in the pouch.
Rather than doing the chore of filling containers and pouches, put blended tea in a hopper that will serve it within seconds. Containers or bags are then packed in big cartons.
As for small-sized tea bags, a particular machine is consumed for filling the bags. It will inject thousands of tea bags in minutes. A tea bag contains 2 grams of loose tea leaves, which are suitable for putting together a cup. These tea bags are then packed into wrappers or cardboard boxes.
How Is Gift Packaging Done?
Gift packaging can be of three types-
2. Corrugated boxes
Most clients boxes prefer corrugated boxes, which are cardboard products. Another type of MDF is also a popular choice for most buyers. They look like wooden ply boxes but are lighter than wood. Instead of these, you can also opt for glass packaging.
If we make a comparison of pricing, cardboard, tin, and glass packaging is costly. However, Kraft pouches are the most affordable of all.
If you are curious to learn more, we recommend that you get in touch with Teafloor today!
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